GCBC

Gulf Coast Bible Camp partners with churches in the Mississippi and Alabama Gulf Coast area to provide unforgettable youth camps and retreats where kids meet Jesus through outdoor adventures.

A summer they'll never forget.

My Work with GCBC

GCBC was using a bare-bones website template from Square that had limited information, almost no imagery, and simple, plain-text content on every page. They wanted a new website that was easy to navigate, visually represented their programs, and provided parents with all of the information they would need to feel comfortable and prepared to send their kids to camp.

My contribution: 

  • Built a custom responsive theme in WordPress/Elementor using the brand’s visual guidelines
  • Completely new site structure 
  • All site copy
  • Integrated a new registration portal, branded donation forms, and email sign-ups
  • Custom header and footer for intuitive navigation and quick links
  • Guided the organization through key narrative strategy and brand voice decisions

GCBC had a logo, but that was the extent of their brand identity. I created a condensed, basic branding guide sheet before starting the website design.

My contribution: 

  • Created a consistent and expressive brand identity with color palette, typography, and imagery
  • Reworked the logo to fit new branding
GCBC mini-brand guide

My Skills

Digital, Web, & Social

Custom website design and development, landing page design, email template design, email campaign design and deployment, donation page design and integration, social media templates, social media graphics and content, profile and cover design, digital advertising graphics, website maintenance and updates, SEO basics, form and survey design

Direct mail, brochure, flyer, postcard, newsletter layout, magazine layout, capital campaign materials, donor communications, event programs, signage, apparel graphics, merchandise design, promotional product artwork, screen-print-ready artwork, packaging design, presentation folders, letterhead and stationery

Logo design, brand guide, brand messaging, brand voice development, style guide, color palette development, typography system, brand refresh, brand collateral

Website copywriting, brand storytelling, campaign copywriting, donor appeal writing, grant writing, blog copy, newsletter writing, social media copy, press releases, internal communications, content calendar development, communications audit, integrated campaign planning, messaging framework development, editorial calendar, talking points and scripts