You may be wondering why a creative design service would use a fishing fly as a logo. Great question.
I love fly fishing. That’s one part of my story, and by extension, the story of this brand. When you work with me, you’re working with a real person who has real passions. So, if nothing else, the fly is proof of life.
But why this specific fly? This is a Pheasant Tail nymph. The Pheasant Tail is a staple in every fly angler’s arsenal. It was developed in 1958 by English angler Frank Sawyer to imitate mayfly nymphs. But anglers quickly discovered that it did much more than that. It was simple, yet innovative, but most importantly, it caught fish.
The Pheasant Tail didn’t earn its popularity by being a hyper-specialized fly designed to catch one kind of fish by imitating one specific bug in one particular stream. It earned its place with its versatility, reliability, and effectiveness in virtually any trout stream in any conditions.
I’m here to be the Pheasant Tail in your brand’s fly box. The fly you reach for when you aren’t sure what they’re biting. The jack of all trades. The slump buster. The one that gives you the best chance at netting a fish, wherever you may be casting.
You may be wondering why a creative design service would use a fishing fly as a logo. Great question.
I love fly fishing. That’s one part of my story, and by extension, the story of this brand. When you work with me, you’re working with a real person who has real passions. So, if nothing else, the fly is proof of life.
But why this specific fly? This is a Pheasant Tail nymph. The Pheasant Tail is a staple in every fly angler’s arsenal. It was developed in 1958 by English angler Frank Sawyer to imitate mayfly nymphs. But anglers quickly discovered that it did much more than that. It was simple, yet innovative, but most importantly, it caught fish.
The Pheasant Tail didn’t earn its popularity by being a hyper-specialized fly designed to catch one kind of fish by imitating one specific bug in one particular stream. It earned its place with its versatility, reliability, and effectiveness in virtually any trout stream in any conditions.
I’m here to be the Pheasant Tail in your brand’s fly box. The fly you reach for when you aren’t sure what they’re biting. The jack of all trades. The slump buster. The one that gives you the best chance at netting a fish, wherever you may be casting.